A new camera from Fujifilm - FinePix S6000fd. This is a 6 megapixel digital camera with a 10.7x zoom lens (equivalent to 28-300mm).The S6000fd will be available in September for $499.95 but in the Uk from October and in Europe from mid-September for 499 €.

The main selling point seems to be the company's new Face Detection Technology. FDT operates exactly as its name implies, identifying up to 10 faces in a framed scene. Once faces are identified and prioritized, the 6.3 MegaPixel FinePix S6000fd adjusts its focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. This is hardware rather than software based so it works in just 0.05 seconds.

Other features include:

* Dual Shot Mode: In this mode the FinePix S6000fd quickly shoots two images in succession-one with and one without the flash-saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide which photo is the most pleasing.
* The FinePix S6000fd is equipped with a 28-300mm Fujinon 10.7X optical zoom lens with full manual control via the lens barrel. This lens configuration offers flexibility for either zoom or wide- angle shotss.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilmusa.com.